Evidence-based thinking for strategic marketers

Most B2B sales and marketing alignment initiatives fail despite good intentions, reasonable investment, and genuine effort from both sides. The reason is consistent: they diagnose a structural problem...

Most B2B marketing teams have adopted AI tools. Far fewer have built the skills to use them well.

The capability gap isn't about access to technology. It's about evaluation, governance and workflow d...

The debate about whether to use AI agents is mostly over, and the more useful question has quietly replaced it: once a human and a machine share the same work, who does what?

Get that division of lab...