Evidence-based thinking for strategic marketers

Most AI governance policies fail for the same reason most compliance documents fail: they're written by people who aren't doing the work, for people who don't have time to read them.

An effective AI ...

Here is the number that should reframe how you think about AI governance. When Gartner predicted that more than 40% of agentic AI projects will be cancelled by the end of 2027, one of the three causes...