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FP Collectiv card: "The AI Act Rules That Are Actually Yours — Most of what marketers have been told to do is the vendor's obligation, not theirs"

EU AI Act for Marketers: What You Must Disclose (and What You Don't) ai governance Aug 17, 2026

Last verified 16 August 2026

Most of what marketers have been told they must now do under the EU AI Act is not their obligation. Telling people they are talking to a bot, and putting machine-readable

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FP Collectiv card: "Your AI's Words Are Your Words — One page, five rules, sized to your actual risk. Not a policy nobody reads"

AI Governance for Marketing: Using AI Without Damaging the Brand ai b2b marketing governance Jul 07, 2026

Here is the number that should reframe how you think about AI governance. When Gartner predicted that more than 40% of agentic AI projects will be cancelled by the end of 2027, one of the three causes...

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