Get the right AI output,
first time.
Marketing & AI: Working with AI is the applied course for B2B marketers who want consistent, repeatable results from AI. You will learn to brief AI properly, iterate deliberately, evaluate with discipline, and build the systems that make quality repeatable, not accidental.
Buy now · US$249One-time payment · Or get every course with the FP Collectiv Membership
You are using AI. But the results are inconsistent.
Most marketers using AI right now are getting inconsistent results. Not because they are not capable. Because they are improvising every session.
Some prompts work well. Most produce something close enough that you spend 20 minutes editing before it is usable. And even when you crack a brief once, the next session starts from scratch.
Sound familiar?
- You get strong AI outputs some days and weak ones the next, with no clear understanding of why
- You have tried prompt templates but they do not transfer to your actual work
- You started workflows that felt useful for a week, then drifted back to doing things manually
- You are not sure whether to trust an output or fix it, so you fix everything, just in case
The issue is not the tools. It is the working method.
Built on craft, not tricks.
The brief, iterate, evaluate loop
One repeatable method runs through all 9 modules. Brief properly, iterate deliberately, evaluate with discipline. Once the loop is installed, the tools become secondary.
Marketing first, AI second
Every module anchors in a marketing outcome. Your expertise and judgement stay in the lead. AI is framed as a partner you direct, not a system that directs you.
What you build is yours
You leave with three assets: a Personal AI Working Charter, a documented prompt library, and a workbook of exercises from your real work. The credential is the proof. The assets are what you actually use.
What's inside: nine modules, one method
A written lesson, a practical exercise, and a template in every module. Around 15 to 20 minutes each.
How Working with AI Actually Works
Most disappointing AI output is a craft problem, not a tool problem. You will build the mental model the whole course rests on and audit where your current working method breaks down.
Brief AI Like You Brief an Agency
AI cannot read your mind, and it should never have to. This module teaches CRAFT: Context, Role, Action, Format, Tone. After Module 2, you will get better first outputs on every request.
Prompting Frameworks That Earn Their Keep
CRAFT gives your brief its structure. This module adds the boosters that raise the ceiling: examples over instructions, step-by-step reasoning, constraints that sharpen output, and staging big tasks.
The Conversation, Not the One-Shot
The first output is a draft, not a verdict. You will learn to read AI output for signal, give feedback that measurably moves the work, and know when to refine versus when to restart.
Trust, Verify, Override
Fluency is not accuracy. Every output gets one of three responses: trust it, verify it, or override it, scaled to the stakes of the task.
Consistent Results You Can Repeat
One good output is a session. Repeatable good output is a system. This module turns your wins into templates, reusable context blocks, and standing instructions.
Your Expertise Is the Differentiator
AI levels the floor. Your judgement raises the ceiling. This module covers what only you bring, which skills to keep sharp, and how to use AI to sharpen your thinking rather than replace it.
Build Your Personal Prompt Library
Craft compounds when it is captured. You will build an organised, documented prompt library structured around your real working week.
Capstone: Your AI Working Charter
Everything comes together into your Personal AI Working Charter and your finalised starter prompt library. Completing both earns the AI-Literate Marketer credential.
Each module approximately 15 to 20 minutes.
What you will have built by the end of Marketing & AI: Working with AI.
- Personal AI Working Charter: your written operating rules for working with AI
- Starter prompt library: minimum 10 documented, tested entries
- Working with AI Workbook: one practical exercise per module
- AI-Literate Marketer credential
Is this for you?
This course is for you if:
- You have completed Marketing & AI: Foundations and are ready to build your working system
- You are getting inconsistent AI outputs and want a repeatable method, not more templates
- You want to brief AI with the same rigour you bring to a client or agency brief
Probably not for you if:
- You have not yet completed Marketing & AI: Foundations. Start there first
- You want a technical course on AI model development for engineers
- You are looking for a list of prompts to copy rather than a system for designing your own
Choose how you join
This course
Marketing & AI: Working with AI
One-time payment · instant access
- 9 complete modules with written lesson, exercise, and template
- CRAFT briefing framework and prompt templates
- Starter prompt library built module by module
- Personal AI Working Charter
- AI-Literate Marketer credential
- Lifetime access including all future updates
Best value
FP Collectiv Membership
Founding rate, locked for life · closes 30 September 2026 · or US$29/month
- All existing and future B2B Marketing and Marketing & AI courses, included with your monthly or yearly membership
- Monthly Evidence Briefing + AI news translated for marketers
- Prompt Vault, templates, and the members community
US$249 is less than a single hour with a marketing consultant. What you build across this course you will use for the rest of your career.
Built on craft principles, not tool tutorials.
FP Collectiv built this course because most AI training for marketers makes the same mistake: it teaches what to type, not why it works. So when the brief changes or the tools evolve, results revert to inconsistent.
Marketing & AI: Working with AI is built around craft principles and decision frameworks, not specific tools or fixed templates. The CRAFT brief system, the iteration method, and the prompt library you build here will work with the AI tools you are using today and transfer as those tools change.
The sequence is deliberate. AI literacy before working practice. Marketing & AI: Foundations before Working with AI. That order exists because the working method only holds up when it is built on understanding, not habit.
Questions, answered
Yes. Foundations covers the AI literacy and evidence base this course builds directly on. Starting here without that grounding means you will get less from it.
Almost certainly. Most experienced AI users know what to type. What this course gives you is the system for designing briefs that work consistently, and a library that means you never start from scratch.
Each module is approximately 15 to 20 minutes. Most people work through it across a comfortable week. Because every exercise uses your actual marketing work, application is built into each module.
The frameworks work for B2B marketers across industries, whether you focus on content, campaigns, strategy, or research.
If you want this course alone, buy it. If you'd take even one more course this year, the membership is the better decision: it includes all existing and future B2B Marketing and Marketing & AI courses, the briefings, and the community, for US$290 a year (or US$29 a month) at the founding rate.
There is no set time. Self-paced, lifetime access. Nothing expires.
If you complete the first two modules and genuinely feel this is not what you needed, email us within 14 days for a full refund.
The working method changes everything.
You already know AI is part of how B2B marketing gets done. The question is whether your outputs are consistent and defensible, or whether every brief is a fresh guess.
Buy now · US$249Secure checkout via Stripe · instant access · prices in USD
Evidence informs. Judgement decides.
