Founding pricing ends 30 September 2026
Every course. Both tracks.
One membership.
All five live courses across the B2B Marketing and Marketing & AI tracks, and every course still to come, for as long as you are a member. Bought separately those five cost US$1,095.
Five courses now. Every one after that, included.
Buy a course and you own that course. Join the membership and you get the whole library, including the parts that are not written yet.
Both tracks, all five courses
B2B Marketing Fundamentals, the Advanced series opening with Media and Measurement, and the Marketing & AI track from Foundations through Working with AI and Productivity for Marketers. Bought separately they come to US$1,095.
Every course still to come
Both tracks are mid-build. The Advanced B2B Marketing series continues past Media and Measurement, and the Marketing & AI track runs on from Productivity for Marketers. Anything published while you are a member is included, at no extra cost.
You stop guessing which course you need
Buying one course means picking correctly before you know what is in it. Membership removes that bet. Start at Fundamentals, jump to the AI track when a decision demands it, go back to Media and Measurement when the budget conversation lands. Nothing costs extra.
Your rate holds while you stay
From 1 October membership is US$39 per month or US$349 per year. Join at the founding rate before then and you keep US$29 or US$290 for as long as your membership stays active, however much the library grows.
Two courses cost US$398 or more. A founding year of membership costs US$290 and includes all five, plus everything published while you are a member. If you would take more than one course this year, the maths is not close.
or US$29 per month. 14-day money back guarantee, then cancel any time with no fee and no notice period.
The FP Collectiv membership unlocks everything
Join the membership and get every course in both tracks, now and as new ones launch, for less than the price of two.
- All existing and future B2B Marketing and Marketing & AI courses
- Monthly Evidence Briefing + AI news translated for marketers
- Prompt Vault, templates, and the members community
- Access for as long as your membership is active
- Everything in the monthly plan
- All existing and future B2B Marketing and Marketing & AI courses
- Two months free versus paying monthly
- Access for as long as your membership is active
You are trusting a method, not a personality
FP Collectiv publishes under the brand rather than a founder name. That puts the burden of proof on the work, which is where it belongs. Here is the standard everything is held to.
Every claim is sourced
The curriculum is built on named, published research rather than opinion or fashion. Ehrenberg-Bass on how brands actually grow, Binet and Field on the balance of brand and activation, analyst-grade evidence on how B2B buying really works. Every module ends with its sources listed, so you can check the working and cite it in your own deck.
Nobody pays for placement
No vendor sponsors this, no tool is recommended in exchange for anything, and no platform is named as an endorsement. Where a category of tool is worth using, the category is described and the choice stays yours, because the right tool depends on your situation and ours is not it.
Judgement, not information transfer
The point is not to hand you more frameworks. It is to build the judgement to know which one applies, what it costs you, and how to hold the position in the room where the budget gets decided. Fundamentals come before AI, deliberately, because AI amplifies whatever thinking you bring to it.
Membership is for you if
- You are a B2B marketer, mid-level through senior, who has to justify strategy, budget or channel decisions to people who will push back
- You want to get properly current on AI without wading through hype or collecting tools you never open again
- You expect to take more than one course, and would rather not pick correctly in advance
- You want the whole sequence available when a decision comes up, not just the course you bought last quarter
It is probably not for you if
- You want one specific course and nothing else, in which case buy that course outright as a single payment with no ongoing fee
- You are looking for done-for-you execution or agency services rather than capability you keep
- You work in B2C only, since the evidence base and the examples here are B2B throughout
- You want tool tutorials and platform walkthroughs, which this deliberately is not
Evidence informs. Judgement decides.
Every course, included with your membership
B2B MarketingFundamentals
The strategic foundation most marketers were never taught. Nine modules ending in your One-Page Growth Strategy, the document that changes how you operate.
See what's insideMedia and Measurement
Channel by channel through media, measurement and ABM, ending in the Advanced Brief. For marketers ready to run the whole engine.
See what's insideFoundations
The strategic foundations of AI for marketers: what it really does, where it fits your work, and why your judgment just became more valuable. What AI can, and can't, do for your marketing.
See what's insideWorking with AI
The applied course for consistent, repeatable results from AI. Brief AI like you brief an agency, iterate deliberately, and build a prompt library and working method that are yours for good.
See what's insideProductivity for Marketers
The third course in the Marketing & AI track: putting your working method to work across the marketing tasks you repeat every week, so the hours come back.
See what's insideQuestions, answered
Can't I just find this on YouTube for free?
What happens if I cancel?
Is it worth the price?
What does founding pricing mean?
If you'd take even one course this year, membership is the better decision
US$290 for the founding year gets you all five live courses in both tracks, every course still to come, the briefings, the Prompt Vault and the community. Founding pricing ends 30 September 2026.
Cancel any time. Prefer to own a single course outright? Every course is also sold individually.