Understand what AI can, and can't,
do for your marketing
Ten modules that make you the marketer with a tested, defensible take on AI. Marketing first, AI second. No hype, no fear, no tool-of-the-week.
Buy now · Founding price US$197Founding price ends 30 September 2026, then US$249 · Or start Module 1 free
Everyone is selling you tools. Nobody is making you a better marketer.
You're already using AI. So is everyone. What's missing isn't another prompt list or another subscription; it's the thing underneath: knowing where AI genuinely fits your work, where it quietly makes things worse, and how to say so with confidence when your manager, your client, or an interviewer asks.
And if there's a quiet worry that everyone else has this figured out: they don't. The field is a few years old. You're not behind. You're early, and this course is built to keep it that way.
Why this course is different
Marketing first, AI second
The fundamentals of marketing don't change; the tools do. Every module anchors in a marketing outcome, never a tool feature. One test runs through everything: does this make you a better marketer, or just a busier AI user?
Evidence, not hype
Every claim is backed by named research or a real, cited case: Harvard's jagged frontier study, Air Canada's chatbot tribunal, Cadbury's AI campaign that worked. You'll learn to tell signal from hype, because we practise what we teach.
Strategy and career, not tips
Automate the tasks you don't want, buy back hours for strategy, and finish holding a written AI Point of View you can defend in any room. This is the doer-to-strategist shift, not a tricks collection.
What's inside: ten modules, one system
Written lessons, interactive exercises, real-world cases, and a knowledge check in every module. Around 20 to 30 minutes each.
See Where AI Actually Fits in Your Marketing
And where it doesn't. Learn what generative AI really is, use the jagged frontier to sort the work that is genuinely AI's from the work that stays yours, and apply one test to every AI use: does this make me a better marketer, or just a busier AI user?
How AI Thinks, So You Can Direct It
What you can predict, you can direct. Understand how AI actually produces its output, brief it like a first-day freelancer using ICO (Input, Context, Output), and match the right kind of model to the task in front of you.
Cut Through the Tool Hype
Evaluate any AI tool in ten minutes with the VET check: Value, Evidence, Trust. Bench test tools on your own work, size them against the AI you already have, and decide when to adopt, trial, watch, or walk away.
Know Your Edge
The marketing skills AI makes more valuable. Treat customer empathy as a data advantage, train judgment and taste deliberately, and frame before you prompt so AI amplifies a question worth asking.
Use AI You Can Stand Behind
Four standards, one signed charter. Run the accuracy standard at production speed, catch bias before it reaches your market, protect the people inside your data, and answer "how do you use AI responsibly?" with confidence.
Your First Working Session
The Session Loop: Frame, Brief, Branch, Direct, Verify. Five modules of thinking become one repeatable working method, run end to end on a real task from your own week.
Map Your Role
Automate, augment, own. Decide which tasks to hand over, which to amplify, and which to deliberately keep, then book the reclaimed hours, by name, for the strategic work that grows your edge.
The Fundamentals, Amplified
AI multiplies whatever marketing thinking it is fed. Amplify customer understanding, strategy, brand, and growth without surrendering the choices that carry your signature.
Stay Current Without Drowning
A system, not a feed. A source diet of three to five trusted inputs in one weekly slot, one bench test a month, and a quarterly hour that keeps your knowledge tested rather than just read.
Your AI Point of View
The capstone: confidence with receipts. Assemble an evidence-backed point of view that survives follow-up questions, deliver the sixty-second version to a manager, a sceptic, or an interviewer, and leave with a 90-day plan.
Each module approximately 20 to 30 minutes.
What you will have built by the end of Marketing & AI: Foundations.
- Your AI Point of View: one page that answers "so what's your take on AI?" with evidence
- Your role map: what you automate, augment, and deliberately own, with the hours counted
- A working method: the Session Loop, plus your own tuned templates
- A responsibility charter: four signed standards you can state in any room
- A currency system: stay genuinely up to date in about four hours a month
- The fillable workbook: every exercise, yours to keep and reuse
Is this for you?
This course is for you if:
- You're a marketer who wants strategy and judgment, not another tool tutorial
- You want to stop feeling behind and start being the calm, informed voice in the room
- You'd rather build a system that stays current than chase every launch
Probably not for you if:
- You want a prompt library and nothing else
- You're after developer-level technical AI training
Choose how you join
This course
Marketing & AI: Foundations
Founding price until 30 September 2026 · one-time payment · instant access
- All ten modules with written lessons, interactive exercises, and knowledge checks
- Real-world cases with named research behind every claim
- Marketing & AI Foundations Workbook: every exercise, yours to keep and reuse
- Your AI Point of View: the one-page capstone you can defend in any room
- Lifetime access to this course, including updates
Best value
FP Collectiv Membership
Founding rate, locked for life · closes 30 September 2026 · or US$29/month
- All existing and future B2B Marketing and Marketing & AI courses, included with your monthly or yearly membership
- Monthly Evidence Briefing + AI news translated for marketers
- Prompt Vault, templates, and the members community
Not ready? Start Module 1 free and see how we teach.
Judge it on the work
FP Collectiv is new, and we'd rather tell you that plainly than manufacture social proof you can't trust. What you can judge is the work itself: start Module 1 free, read the evidence behind every claim, and decide whether the explanation is clearer than what you've found elsewhere. Every lesson cites its sources, every module ends in something you built, and if the course isn't what we've described, tell us and we'll make it right.
Questions, answered
No. The course starts from an honest snapshot of wherever you are, and it's deliberately built for marketers, not engineers. If you've never opened an AI tool, Module 1 is your on-ramp; if you use one daily, the frameworks will sharpen how.
Ten modules of roughly 20 to 30 minutes each, plus a 10 to 20 minute exercise per module. Most members finish in three to five weeks at one or two modules a week, and the exercises are done on your real work, so the time pays for itself as you go.
The course teaches principles and testing habits rather than tool walkthroughs, and Module 9 installs your own staying-current system. Lessons carry a last-updated date and are refreshed on a quarterly review cycle; course buyers get updates included.
If you want this course alone, buy it. If you'd take even one more course this year, the membership is the better decision: it includes all existing and future B2B Marketing and Marketing & AI courses, the briefings, and the community, for US$290 a year (or US$29 a month) at the founding rate.
No. This course stands alone. If you have taken it, everything connects: this track teaches you how AI amplifies those fundamentals. If you haven't, the full depth is waiting for you in the B2B track whenever you want it.
Become the marketer with a real answer on AI
Ten modules from now, "so what's your take on AI?" becomes your favourite question. Founding price ends 30 September 2026.
Buy now · US$197Secure checkout via Stripe · instant access · prices in USD
