Evidence-based thinking for strategic marketers

The most valuable AI marketing skill is not prompting. It is the judgement that decides whether the output should exist at all. Five capabilities hold their value: customer understanding from primary ...

No, AI will not replace marketers, but it is replacing one way of being a marketer: the pure production role, valued for output volume. The employment data now confirms it. Early-career workers in AI-...

AI is not eliminating marketing jobs. It is repricing them. Payroll data shows early-career employment in AI-exposed marketing roles down roughly 16 per cent while experienced roles hold or grow. Exec...